Business support workshop: The 8 Emotions that drive sales

Understand why customers buy, why they hesitate and what helps them say yes.

People buy emotionally and justify their decisions with logic. In this practical workshop, we’ll explore eight emotions that influence buying behaviour and how they affect your marketing and sales.

You’ll identify what may be creating hesitation, what customers need to feel before they act and how to make buying from you a clearer, safer and more compelling choice.

You’ll leave with practical ways to strengthen your messaging, build trust and turn more interest into sales.

When

20th Oct 2026, 10:00am — 12:00pm

Venue

Online via zoom

Spaces are limited – to register please click the book your place button and fill in the details.

All sessions are free to attend and forms part of the Sheffield City Region Launchpad programme.