The beginning of an exciting journey for a creative business
Malcolm connected with Launchpad in 2018 after completing his debut children’s book, Granny Norbag and the Naughty Pirates. With Launchpad’s guidance, he self‑published, marketed the book and sold out the initial print run. This support helped lay the foundations for long‑term creative and commercial growth.
“Launchpad gave me the practical guidance I needed to turn my first book into a viable creative business.”
The continued growth of Granny Norbag
Over the next two years, Malcolm released three more books, sold more than 5,000 copies, and developed Granny Norbag into a touring puppet show, radio programme and a series of school workshops. With support from Launchpad, Arts Council England and Help Musicians, he created a short film with filmmaker and Launchpad associate Wayne Sables, which led to four sold‑out performances at the 2024 Edinburgh Festival Fringe.
Launchpad’s support during tough times
Launchpad also played a pivotal role during periods of personal and professional challenge. When Covid halted Malcolm’s income, Launchpad helped him adapt his work. In 2021, after becoming a full‑time carer for his wife, continued support enabled Malcolm to reshape his creative practice and sustain his business.
“Launchpad’s steady guidance has been a constant thread through every stage of my journey. They’ve helped me grow, adapt and keep creating, even in the most challenging times.”
The development of Hidden Men CIC
This resilience led to the development of Hidden Men, an Arts Council‑funded audio drama exploring the experiences of male unpaid carers.
With national media attention and an all‑star cast including Alan Fletcher (Neighbours), Toby Foster (BBC Radio Sheffield), Scott Wright (Coronation Street), Matthew James Morrison (EastEnders) and Ryan Mulvey (Hollyoaks), the production has already gained local and national media coverage, including BBC Radio Sheffield.
The audio drama is the first public milestone in what is intended to become a longer term social impact initiative rooted in Rotherham. The project has now grown into Hidden Men CIC, which uses storytelling to support carers and strengthen communities.
Listen to Hidden Men on major streaming platforms here
What’s next for Malcolm?
Looking forward, Malcolm aims to develop a Granny Norbag animation and expand Hidden Men CIC through new community projects and a podcast series.
Learn more about Granny Norbag on their website here
Follow Hidden Men CIC on social media here
Contact our Launchpad start-up business support team
If you have a business idea or want to grow your small business, check out RiDO’s free Launchpad programme to access a range of expert guidance and support here
